Australian actress Rebel Wilson is headlining a new campaign for Tourism Fiji, following the nation’s opening for quarantine-free travel for fully-vaccinated Australians.

Bringing the concept of the destination’s ‘Open for Happiness’ brand to life, Wilson features in Tourism Fiji’s campaign that sees the actress escape the hustle and bustle of Hollywood life to glamorously wash up on Fiji’s pristine shores.

Welcomed with a friendly Bula (Fijian for hello), she then embarks on an adventure to experience all that the idyllic islands have to offer.

“When someone asks you whether you want to visit Fiji – there is really only one answer isn’t there? It’s one of the most beautiful places in the world,” she said.

Growing up in Australia, Wilson said she has very fond memories of visiting Fiji as a child, so was delighted to return as an adult to shoot the ‘Open for Happiness’ campaign.

“I had the best time filming this campaign, there really is nothing like the white sand and clear waters of Fiji. It is truly breathtaking,” she said.

“But even more than the landscape, I love Fiji the most for its people. Everyone greets you with a smile and a ‘bula’, the warmth and hospitality of everyone I met is something I will always remember.

“Fiji truly is open for happiness,” Wilson said.

Tourism Fiji CEO, Brent Hill, said the destination was excited to have Wilson onboard to front the campaign.

“We’re so proud to launch this campaign, featuring the brilliant Rebel Wilson,” he said.

“What a pleasure it was working with someone so talented, and who truly embraced everything Fiji is about – from our natural beauty, to our people and our local musicians, producers and talent.

“Fiji is truly Open for Happiness, and this was such a special campaign for us to make, in Fiji.

“We are thrilled to once again finally be able to welcome our visitors back from around the globe to the shores of Fiji – it has been a long time coming.

“Safety has of course been paramount as we have been planning Fiji’s re-opening, so we have a number of systems in place that aim to protect both visitors and our community. Welcome home to Fiji!”

Hill said once travellers arrive in Fiji, they can holiday safely and enjoy the best of Fiji knowing that when sticking to Care Fiji Committed businesses, everyone you interact with will be fully vaccinated.

To ensure your safety and the safety of the Fijian community, he said a negative PCR test is required by visitors within 72 hours of departure, alongside a mandatory Rapid COVID-19 test at your Care Fiji Commitment (CFC) resort 48 hours after your arrival in our islands.

“When booking your holiday, look for the CFC logo,” he said.



James Wilkinson is Editor-In-Chief of Hotel Management.