Solomon Islands Prime Minister Manasseh Sogavare has stressed the need for the country’s tourism industry to embrace a low-cost, high-impact approach if it is to achieve its objectives in 2020.

Delivering the keynote address at a recent tourism forum in Honiara, Prime Minister Sogavare said the marketing and promotion of the destination, especially in its key source markets, will continue to be a priority challenge to address.

“The challenge is due to limited funding resource allocation amidst many pressing priorities on the government,” he said.

The prime minister applauded the Solomon Islands’ Ministry of Culture & Tourism, Tourism Solomons, Solomon Airlines and all stakeholders for recent initiatives he said have demonstrated cost-effective approaches to exposing the country’s tourism operators and their respective products to an international audience.

Sogavare also drew attention to the recent Tourism Solomons and Solomon Airlines joint Australian advertising campaigns and the ‘Mi Save Solo’ tourism exchange which will once again take place in Honiara mid-year.

Furthermore, the prime minister acknowledged the support of the New Zealand government and the Australian government through its ‘Strongim Bisnis’ initiative.

Source: Press Release