Investment of US$35 Million brings Competition and Choice to the South Pacific IslandPORT VILA, VANUATU, 25th June 2008: Digicel, the fastest-growing and largest mobile telecommunications operator in the Pacific and new entrant to the Latin American market, today launched its fourth market in the Pacific region in Vanuatu, following launches in Samoa, Papua New Guinea and Tonga.
Digicel has made an initial investment of US$35 million building a state of the art network that offers coverage to all Ni -Vanuatu communities for the first time. Vanuatu has a population of approximately 210,000 people with mobile penetration estimated at just over 16%.
Digicel Vanuatu is introducing a number of first to market services and value offerings such as per second billing, rollover minutes, international postpaid roaming and free voicemail. Digicel will bring to Vanuatu the widest range of handsets for both prepaid and postpaid customers, with prices starting as low as $18. To celebrate the launch, customers will receive a free solar charger and free credit with every phone purchased.
Digicel Vanuatu today announced it's sponsorship of the National Rugby 15's and 7's teams which follows on from the sponsorship announcement last month of the Digicel Vanuatu Cricket team. Digicel plans to support rugby and cricket from the grassroots right through to the national level.
Excitement about Digicel's launch in Vanuatu has been building for the last couple of weeks and months. Digicel will host Vanuatu's largest ever free concert on Wednesday, 25th June. Thousands are expected to attend to celebrate Digicel's launch with local Ni-Vanuatu artists Vanessa Quai and Naio supporting headline artist international star Collie Buddz.
Digicel currently employs about 70 Ni-Vanuatu staff and it is estimated that an additional 2,500 jobs have been created through its local dealerships and partners. Digicel Vanuatu has opened two ultra modern flagship stores and has over 1,300 top up locations all over the country. Digicel Vanuatu is headed by Irishman John Delves, who brings a wealth of management experience to Vanuatu.
Vanessa Slowey, Digicel Pacific CEO said ''From day one, we are giving the people of Vanuatu unbeatable coverage, innovative products and services, and superior customer care 24/7.This is just the beginning of our relationship with Vanuatu. We are passionate about giving the people of Vanuatu greater access and affordability to communication services, for the months and years ahead. We aim to be the number one operator in Vanuatu''.
Digicel Group investment across the Caribbean, South Pacific and Central America to date exceeds US$1.9 billion. In 2007, the company recorded in excess of 6 million customers and directly employs around 4,500 people throughout the Caribbean, Central America and the South Pacific.