Digicel officially launched in Suva, Fiji, yesterday with massive giveaways and a free concert with international and local artists.

As reported by Fijilive, Digicel broke the '14-year-old Fiji mobile telecommunication monopoly held by Vodafone Fiji' when it launched yesterday where the 'company
revealed it has invested $115 million in Fiji - being its fifth market in the Pacific'.

'"The long wait for the launch of Digicel in Fiji is now over. Since receiving a licence in Fiji in May 2008, Digicel has established a well-trained workforce of more than 170 employees and an estimated 10,000 additional jobs created through its local dealerships and partners," Digicel Fiji's chief executive officer John Delves said'.

'Delves said their investment gave Digicel 95 per cent population coverage throughout Fiji' and that 'Digicel would offer the best value to its Fiji customers, including a first for Fiji - per second billing for all its customers - prepaid and postpaid'.

'Digicel will also offer rollover minutes, international postpaid and prepaid roaming and bundled voice minutes with Blackberry, all firsts for Fiji'.

'"For the first time in Fiji, customers will be able to buy a prepaid phone and take that phone and travel to over 100 countries across the world. That's not available to Fiji so that's another first for Digicel," Delves said'.

'Delves highlighted three packages - for its prepaid (Digicel Flex), postpaid (Digicel Select) and business customers (Digicel Business)'.

As for free concert to mark the launch, apparently the 'wet weather in the capital failed to dampen enthusiastic music lovers who turned up at Albert Park to watch international star Sean Kingston in concert with NZ reggae band Katchafire and local acts like rappers Sammy G and Mr Grin'.