This was the strategy employed by the founder MBA Dennis O'Brien, the 4th Irish richest man (3.05 billion). He was described as: a cellphone maverick; invest in places men fear to tread; pouring money into the world's poorest, most violet countries; he put phones into the hands of seven million people in seven years; built a US$2.2 billion personal fortune by dominating the mobile business in a dozen poverty-stricken countries; doesn't let government obstructionism or corruption deter him; he dots countries with cell towers, sometimes before rulers even grant a licence, then slashes the price of mobile on opening day to get the masses using them fast; he's bet: give phones to the masses and they'll fight your enemies for you (Condon, 2008).

According to Condon, his gaol is to provide cell service in countries, generating more than a billion in operating income. The Caribbean operations just announced US$505 million in operating profit (earnings before interest, taxes and depreciation).

His mother is a human right activist and no wonder he follows her mums footsteps in recognising the rights of the rural and disadvantage in this digital world.

One of the advantages of having digicel as reported by a study done by the London Business School is the GDP growth rises where every time 10 more people out of 100 start using mobiles, GDP growth rises a half percentage point (ibid).

To sum up, Karai (2008) states that "what a tough businessman. I don't know whether to praise his business sense or be slightly feared of his rapid expansion and almost uncompetable competition". However, Yanrigue (2008) from St. Lucia, a digicel dealer has claimed that digicel offers high standard and 100% world class customer care.